Job Description

• Write content for deliverables across various mediums such as the website, blog page, performance marketing, public relations, social media, etc.
• Ideate and create content for collection launches, events and campaigns on digital.
• Come up with creative copy for regular, relevant posts across Instagram, Facebook, LinkedIn, YouTube, Twitter and performance.
• Contribute to marketing and communication ideas.
• Constantly stay educated about the workings of digital marketing and ahead of multimedia trends.
• Should research to understand audience preferences and tailor content to meet their needs.
• Analyze content performance and adjust strategies based on metrics and feedback while monitoring competitors content strategies to identify opportunities for differentiation and improvement.
• Work as a self-starter and adhere to timelines.
• Should be a team player to work along with Marketing, Creative & Social Media Teams.
• Should coordinate well with all the other departments